Dutchie

  • Dutchie is a technology company that provides a platform for cannabis dispensaries to streamline operations and enhance customer experiences. Offering tools like point of sale systems, e-commerce solutions, and business analytics, Dutchie helps manage sales, inventory, and customer relationships efficiently, ensuring seamless transactions and regulatory compliance.

    Within Dutchie, the Brand Studio is the creative division responsible for managing and enhancing the company's brand identity through visual design, messaging, and user experiences. Collaborating with the Marketing department, the Brand Studio develops and implements web design, email campaigns, print materials, video editing, animation, 3D design, social media content, presentations, event booth designs, and custom graphics, ensuring a cohesive and engaging brand presence across all platforms.

  • As Brand Designer, my role encompasses a diverse array of creative responsibilities, including:

    • Event swag design

    • Packaging design

    • Light animation & light illustration

    • Marketing campaigns

    • Email design

    • Social media design

    • Print advertising design

    • Event booth design

    • Large-scale print production

    • Coordination with external vendors for production

    This comprehensive skill set ensures the delivery of high-quality, cohesive, and impactful brand materials across various platforms and mediums.

  • Brand Design Lead
    Ismael Sanchez

    Brand Designer
    Cassandra Belman

    Lead Copywriter
    Brian Simpson

Event Swag

I created the concept, design, and set up the final print production file for this customer appreciation card as part of our event swag collection. These cards are crafted to securely hold pre-roll joints, vapes, or cartridges, offering our customers a unique and memorable takeaway souvenir from our event booths and networking events.

Marketing Campaigns

Collaborating closely with our Marketing team, I art direct and design marketing campaigns for our company initiatives, including the creation of email and social media assets for platforms such as LinkedIn and Instagram. Additionally, I am responsible for implementing these email designs in HubSpot, requiring careful consideration of technical feasibility to ensure both functionality and aesthetic excellence.

Promotional Materials

I art directed and designed concise illustrated animations to promote our payments solution, Dutchie Pay, across our social media platforms. These animations were also utilized in dispensaries to effectively market Dutchie Pay to customers on-site.