Casa Mama
Natto
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What started as a school project on creating instructional assets turned into a delightful journey of experimentation and creativity. For this project, I chose to teach others "how to make your own homemade natto." After a few trial batches, I successfully made a batch of natto that was wonderfully delicious and inspired me to keep going.
Taking it further, I created a playful brand identity for my natto, complete with a name, logo, and packaging design. I sourced GMO-free soybeans and carefully researched packaging materials suitable for natto storage. Sharing Casamamanatto with friends and family brought me immense joy and fueled my passion for blending hands-on creation with thoughtful design.
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As rogue Graphic Designer, my role encompassed a broad spectrum of creative responsibilities, including:
Conceptualization and design for brand identity and packaging
Preparation of print production files
Quality assurance by revising print samples
In-studio product photography and photo editing
Design of digital screen assets
Logo design
Social media account management
CasaMamaNatto
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CasaMamaNatto 🍚
